Tonight, I've taken a step out of the norm of my usual blog, Blogger, to see what else is out there in the world to voice my individualism. Needless to say, I found an abundance of options! There's blogs for corporate, personal or diary, hobby or, interest, professional, or for communal use. The challenge issued was to find a blog that had the essential functions to post forms of writing and information delivery. I found this particular platform in the blog titled, Tmblr.
Tmblr is one of the absolute best when it comes to visuals, combined with content, to enhance your personal blog's presence. You have the option of images, unlimited and unrestricted content, videos, and also music. After your entertainment palate has been satisfied you have the ability to post any type of content desired. It can be as informative, vague, or as simple as you wish. There aren't any prerequisites for content, therefore the user determines what will or won't be posted on their particular blog.
The best practices that are present when creating a blog involve illustrating appropriate form, function, and substance by establishing authority, content, style, frequency, engagement, and posting at the right time. Does Tmblr offer these options? Absolutely! With Tmblr, individuals have the ability to self-host their particular blog, making it an extension of their chosen profession, which creates authority for that content.
Establishing content is always a challenging task. The author must stay creative, while also imagining what his followers would like to see, what information would aid in successful use of a particular product, what would make life easier, or simply what would keep them entertained. These characteristics and their solutions can be found through competitors' sites, social conversations, inbound Q&A's, and other feedback channels. With a plethora of options available, there will always be avenues to create meaningful and useful content.
Next, there's style. Here's where an individual gets to develop the brand's voice. Choices of the brand's voice will be intentional, and once it's determined, it must be adhered to at all times. Individual authors and individual posts may have a different tone, but they should never deviate from the brand voice. It may appear that this strategy has restrictions, but it's all done to make content easier to create. Content creation becomes that much easier because there's already a brand persona when approaching a particular topic or situation.
After style, there's frequency. Starting a blog and not maintaining the effort is disheartening to an individual's particular following. Strides should be made and communicated to your audience to establish an attainable set schedule in which blogs will be posted. This way your audience will have established expectations with your posts and won't be deterred by your absence.
Now comes the engagement. Being involved with your following through comments and conversations is where the real magic happens. It is within this forum that you can establish your fundamental truths to your blog; be respectful, prompt, honest, and personable. Additionally, creating a "reader's bill of rights" would also outline the standards in your blog community. Not only will this standard keep you honest, but it will also instill fairness and faith amongst your audience.
Finally, there's the timing. Find out the best time of day for your blogging following to receive and share your content. Experimenting with different times of day will give you a concrete idea of the "optimal" time your content can be received. Being attentive to industry happenings, news, and other major events will ensure you have your community's undivided attention in regards to your posts as well.
After listing these "best practices" for what makes a good blog, it's evident that Tmblr can serve as your indispensable blog to create a forum for writing and information delivery. You have other options, but none are as entertaining, and informative as Tmblr...
Bolsinger, K. (2014). Blogging best practices. MOZ. Retrieved from
http://moz.com/beginners-guide-to-social-media/blogging
A link to my additional blogging attempt:
https://www.tumblr.com/dashboard
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